To thoroughly implement the directives of Provincial Party Secretary Wang Ning on "building a distinctive Yunnan culinary identity and encouraging tourists to extend their spending in Yunnan," this event was jointly launched on the opening day of the Yunnan Catering Expo at the Kunming Dianchi International Convention and Exhibition Center. It is co-organized by the Department of Commerce of Yunnan Province and the Department of Culture and Tourism of Yunnan Province, in coordination with the Department of Human Resources and Social Security of Yunnan Province and the Yunnan Provincial Federation of Trade Unions. This initiative represents a proactive effort to foster two-way synergy between commerce and culture & tourism, driving deep integration and mutual empowerment between Yunnan's culinary industry and its cultural and tourism sectors.