On August 8, the 4^th Yunnan International Catering Industry Expo opened at the Dianchi International Convention and Exhibition Center in Kunming. During the opening ceremony, Hao Yishan, Deputy Director of the Department of Commerce of Yunnan Province, outlined supportive policies for the catering and food ingredient industry and highlighted opportunities for Yunnan products to reach broader markets. Zhu Changliang, Founder of Liangzhilong Group, stated his commitment to advancing the industrialization and branding of Yunnan cuisine. Concurrently, the expo launched the 4^th Yunnan Cuisine Culinary Skills Competition alongside the "Explore Yunnan Through Its Flavors" cultural tourism campaign, unveiling five gourmet-themed travel routes. A South and Southeast Asia Supply Chain Business Matchmaking Session was also held on the same day, enabling precise supplier-buyer matching and generating vibrant negotiation activity. The event attracted a large number of catering operators and purchasers on its first day for product sourcing and selection.